Ground Intelligence
Data-backed baseline surveys, voter sentiment mapping, and booth-level Form 20 segmentation.
→Shaping Perception · Building Trust · Driving Impact
Public Image, Reputation & Communication for India's Leaders
We make sure people see — and trust — the work you do.People see — and trust — the work you do.
What We DoFull-spectrum reputation,
Full-spectrum reputation,
run end to end.
Six disciplines, one integrated team — strategy, creative and intelligence working together.Six disciplines, one integrated team.
Strategy & Cadre Building
Bureaucrat-mentored roadmaps and parallel on-ground team incubation.
→Alliances & Social Engineering
PRI network alignment, community leader outreach, and caste/demographic consolidation.
→Polling Day Command
Precision GOTV, 48-hour IVRS strike, and trained booth management (Form 17C/20).
→Digital Ecosystem & Media
Hyper-local WhatsApp networks, micro-influencer outreach, and rapid PR countering.
→Persona & Perception
Speech writing, visual positioning, and media management for authoritative leadership.
→Real-Time Intelligence
We always know what people are saying about you.
AI-powered sentiment intelligence across news, social and regional media — in the languages that matter.AI sentiment intelligence, in real time.
Live mood tracking
See public sentiment shift in real time, by topic and region.
Early warning
Catch a story before it becomes a crisis — hours, not days.
Fast content
Respond at the speed of the news cycle with ready creative.
Know your audience
Understand who you reach, what moves them and why.
Counsel
Guided by those who served.
Senior retired officials from the civil service, the police and Parliament — advising on strategy, propriety and the public interest.Guided by senior retired officials.
Kush Verma
Retd. IAS
Former Commissioner, NCR, Uttar Pradesh; Former Principal Secretary, Administrative Reforms, Govt. of UP
Jalaj Shrivastav
Retd. IAS
Former Secretary, Ministry of Agriculture, Government of India
Desh Deepak Verma
Retd. IAS
Formerly Secretary General, Rajya Sabha, Parliament of India
Dr Dalip Singh
Retd. IAS
Former State Election Commissioner, Haryana (2016–2021); IAS, Haryana cadre
Pehchaan is the political and public affairs vertical of Quantel. Every engagement is staffed by a dedicated team with a single Campaign Director accountable to you.
Why Pehchaan
Three things, rarely found together.
01
Government Experience
Guidance from senior retired government advisors who understand how the state, the media and the public actually work.
02
Top-Class Creative
Agency-grade design, film and storytelling — work that looks premium and earns attention for the right reasons.
03
Smart Technology
Real-time AI sentiment intelligence that tells us what's working — so decisions are made on facts, not guesses.
Our Winning FormulaFirst we build your image.
First we build your image.
Then we win the ground.
Our playbook is simple. Three steps decide how people see you — we call them the 3Ps. Four steps carry your campaign to every single voter — the 4Ms.Three steps build your image. Four steps win the votes.
The 3Ps
Building Your Image
How voters see you — and why they pick you.
Profile who you are
We tell your real story — your work, your background, your journey — in a way people remember and believe.
Perception what people think of you
We keep checking what the public feels about you, and use facts — not guesswork — to build your good name.
Positioning why you, not them
We make it clear how you are different from your rivals — so choosing you feels like the obvious choice.
This always comes first. Every speech, poster and reel follows from these three steps.
The 4Ms
Winning the Ground
How your image is turned into votes, booth by booth.
Manpower your own team
Trained workers on the ground, going door to door and carrying your message to every home in the constituency.
Message the right words
One clear message, adjusted for every area — so people hear about the issues that matter in their own village or mohalla.
Media seen everywhere
Your face and your message on social media, TV, newspapers and radio — wherever your voters watch, read or listen.
Micro-Management down to the last voter
Every booth planned in detail. On voting day, we follow up until the last supporter has come out to vote.
Simply put — we leave nothing to luck. Every single vote is planned for.
How We Work
A clear path, run quietly.
STEP 01
Meet privately
A private conversation to understand you, your goals and your ground reality.
STEP 02
Study & plan
We research the landscape and build a clear, tailored strategy.
STEP 03
Run it for you
Our team executes — content, media, creative and the war-room.
STEP 04
Track & improve
We measure sentiment and outcomes, and keep refining.
Questions
Answered plainly.
Every engagement is governed by strict confidentiality agreements and run by a small, need-to-know team. We never disclose our client list, our advice, or any client information — to anyone, except where a client has expressly consented to be named. Discretion is the foundation of our firm.
No. Our principle is simple: we make the truth of your work visible and trusted. We do not manufacture falsehoods or deceive the public. AI gives us the facts; people make the decisions.
Our war-room operates 24/7. Real-time monitoring means we often see a story emerging before it breaks, and our rapid-response team can be activated within the hour to contain and manage the situation.
Yes. We run full ground-to-air campaign machinery — messaging, content, creative, war-room and rapid response — through to polling day, for both seasoned leaders and first-time candidates.
Still have a question, or ready to begin?
Where We Work
A real office, a real team.
Pehchaan is built and run out of the Quantel office in West Patel Nagar, New Delhi — the same strategists, writers, designers and analysts who work on your mandate every day.Built and run from our New Delhi office.
W 2/6, West Patel Nagar, New Delhi, Delhi 110008 — visits by appointment only.